News
Mon 13th Feb 2012 Cristina Follador interviewed by Drinks International
In a couple of sentences what does your job involve?
I am the main point of contact for both our domestic and international customers. I am responsible for all winery tours and viewings for individuals and companies. I handle the day-to-day communications between the family and the generic Prosecco body [the Consorzio per la Tutela di Conegliano-Valdobbiadene Prosecco Superiore], keeping up to date with all sector developments.
What do you like most about your role at Follador?
I enjoy direct contact with customers. My role has developed in the past couple of years, and I now enjoy playing a more pivotal role in the long-term development of Follador internationally.
What achievement in your career are you proudest of?
My proudest achievement is helping Follador develop from a recognised domestic premium producer and introducing the brand to international markets. This gives me a great degree of pride. We all feel a sense of pride in maintaining the traditions of our forefathers.
What was the most useful piece of advice you have been given in your career so far?
Our father has always instilled in us the passion to continually produce only the fi nest wines. I remember him saying: "Never compromise quality." To this day I always refer to this quote.
What book is on your bedside table right now?
The Pillars of the Earth by Ken Follett.
What's your favourite airport to fly from and why?
Venice. It connects me with our partners and when I return home it reminds me of everything I love about this region.
What are some of the key challenges facing the travel retail business?
Travel retail was initially developed because it offered premium products without duty. Over the years, as domestic markets have developed and accessed products globally, I feel the impact of travel retail has been somewhat diluted.
The key challenge is for travel retail to offer truly unique and quality-driven products. The international traveller is an early adopter and is looking to discover the finest quality products.
What is the most memorable thing you've ever drunk?
I have always enjoyed the Barbera wines from Piedmont, and I remember asking my father in the past to describe its qualities.
If you could choose, what would you be doing 10 years from now?
Follador has been making great wine since 1769 and it is our responsibility to continue that tradition. I look forward to continuing to develop the fi nest Prosecco.
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