The World of Patria, the specialist wine, beer and spirit distributor has today announced its appointment to work as a representative with Percy Fox in Travel Retail and Duty Free in the UK and Europe, the Middle East, and for Cruise Ships both in the UK and US.

This represents a big step forward for World of Patria in linking with such massive brands as Blossom Hill, which is still one of the best selling wines in the UK domestic markets.

Andy Butcher, Director of World of Patria comments, "We are very much looking forward to working with Percy Fox and their exciting wine portfolio. Blossom Hill, in particular, has always achieved high results in the travel and duty free sectors, and we will be working hard to move this to even higher levels. Percy Fox is a very forward thinking, innovative and exciting company, which is how we have always approached our own business. We've always tried to break the mould and dispel the myths that surround wine in travel retail and duty free.  

World of Patria has continued to "buck the current economic trend", and is reporting its best ever trading year, with sales up across all sectors of the business. Andy also comments, "Our philosophy of offering our customers the opportunity to consolidate their supplier base, and to provide a one-stop solution, where required, is hitting exactly the right note in the current economic situation. We have been able to save our customers time, costs and to drive efficiency in their purchasing activities."